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Case Study:
GoEasyCare  

Background

GoEasyCare is a workforce management platform designed for healthcare facilities and developmental support services, offering solutions like automated scheduling, HR functionalities, and compliance tracking.
It empowers organizations to streamline operations, improve patient outcomes, and enhance employee satisfaction through advanced technology.

Project Structure

Design Team: Comprised of 3 Team Members

My Role: UX/UI Generalist

Duration: Three Weeks

Project Status: Completed

Target User: Healthcare & Developmental Services professionals

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Scope of Work

CHALLENGE

GoEasyCare’s mobile platform faced three critical challenges:


Accessibility: Ensuring the app empowers users of all abilities to interact with confidence and effectiveness.


Usability: Simplifying the app’s interface to reduce the learning curve, enable smooth navigation, and support task completion with minimal effort.


Opportunity: Identifying and integrating new features to meet the evolving needs of healthcare professionals and enhance their overall experience.

HYPOTHESIS

Healthcare and Developmental Services professionals often struggle with managing multiple software tools, leading to inefficiencies and reduced focus on patient care. By creating a unified, user-friendly system that automates and streamlines tasks, GoEasyCare can empower professionals to save time, optimize workflows, and enhance the overall quality of their work-life balance.

HOW MIGHT WE...

Reduce time spent on tasks by creating an all-in-one workspace that minimizes clicks and streamlines workflows?

Integrate personalization features and tools to support work-life balance and proactively address burnout for users?

Design an intuitive and user-friendly system that simplifies complex information and supports professionals with varying levels of technical expertise?

Framework

UX FRAMEWORK

Our versatile research approach validated our initial assumptions about the healthcare and developmental services industry. Utilizing a set of methods including a feature inventory of competitors, heuristic evaluations, user interviews, and usability testing. We gathered comprehensive insights that speak to the problem space and user needs. 

Feature Inventory: Benchmark GoEasyCare’s functionalities against industry standards and uncover opportunities for differentiation and improvement.

Heuristic Evaluation: Systematically identify usability issues by assessing against established design principles.

User Interviews: Gain deep, qualitative insights into the experiences, pain points, and needs of healthcare professionals, ensuring design solutions were directly informed.

Usability Testing: Observe how real users interact with the app, validate the effectiveness of our design solutions, and ensure the interface meets practical and user-friendly needs.

Pexels Photo by Eva Bronzini

Research

OVERVIEW

Our research focused on understanding user needs to create intuitive and seamless interactions that reduce friction throughout the experience. By prioritizing user delight and ensuring consistency across platforms, the goal was to design a unified system that empowers users and enhances usability. These principles guided every step of our methodology to deliver a cohesive and efficient solution.

COMPETITIVE ANALYSIS

Evaluate the strengths and weaknesses of similar products in the market to identify industry best practices, uncover gaps, and position GoEasyCare as a differentiated and user-focused solution.

FEATURE INVENTORY

Benchmark GoEasyCare’s functionalities against industry standards and uncover opportunities for differentiation and improvement.

USER INTERVIEWS

Gain deep, qualitative insights into the experiences, pain points, and needs of healthcare professionals, ensuring design solutions were directly informed.

Pexels Photo by lil artsy

Methodology

OVERVIEW

The methodology applied a structured approach to transform research insights into actionable design strategies. Through techniques like affinity mapping, heuristic evaluations, and usability testing, the process emphasized iterative refinement and alignment with user needs. Each method ensured the design adhered to best practices, industry standards, and the goals of accessibility and efficiency.

AFFINITY MAPPING

Organize and synthesize qualitative research insights by grouping related themes and patterns, enabling a clear understanding of user pain points, priorities, and opportunities for impactful design solutions.

HEURISTIC EVALUATION

Systematically identify usability issues by assessing against established design principles.

USABILITY TESTING

Observe how real users interact with the app, validate the effectiveness of our design solutions, and ensure the interface meets practical and user-friendly needs.

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Analysis

KEY FINDINGS

Workflow Inefficiencies: Professionals struggle with redundant tasks and excessive clicks, impacting productivity.


Usability Challenges: Complex navigation and a lack of intuitiveness hinder task completion.
Unmet Needs: Users want a centralized system that consolidates data and improves accessibility.

INSIGHTS

  • Consolidating multiple tools into a single platform can save professionals significant time.

  • Simplifying navigation and reducing the number of clicks will address user frustrations.

  • Personalization can help tailor the app experience to diverse roles and user backgrounds.

OPPORTUNITIES

  • Redesign workflows to optimize task completion time.

  • Enhance the user interface for better intuitiveness and accessibility.

  • Develop features that promote work-life balance and reduce burnout.

Heuristics

OVERVIEW

We evaluated the usability of the user interface based on established principles. An audit of the existing platform to make sure it meets best practices, based on the Abby Method of Heuristics.
We evaluated the following features: Dashboard, bottom navigation bar, schedule, schedule information, notifications, time banks, parking lot, and profile.

TAKEAWAYS

There are too many screens to click through to complete a task successfully.
Some labels and icons can be confusing.
Familiarity and visuals can address communication problem areas.
Need more error prevention.

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Feature Inventory

OVERVIEW

Feature Inventory was chosen to analyze our competitors given by GEC. This method allowed us to see the gaps in the product’s feature sets versus what the current market has to offer.

TOP COMPETITORS

We chose to focus on the 3 top competitors and for features evaluation, which included: Agendrix, Dayforce and UKG, in addition to healthcare, serve a wide range of industries.

RECOMMENDATIONS

We recommend that GEC offer these features in order to create opportunities to take its product global.

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User Interviews

OVERVIEW

We conducted five user interviews with healthcare workers to gather qualitative insights about their needs, behaviors, and frustrations. The conversations focused on day-to-day tasks like tracking work hours, managing schedules, and prioritizing patient care. Our goal was to uncover pain points and opportunities to reduce stress in high-pressure environments.

Customer Insights Manager

KEY INSIGHTS

FRAGMENTED TOOLS

Healthcare workers rely on manual scheduling and multiple tools, leading to inefficiencies and conflicts.

INTEGRATION NEEDS

Platforms need features like time tracking integration to support better coordination and work-life balance.

OUTDATED INTERFACES

Current systems are inflexible and frustrating, increasing administrative burdens for caregivers.

REAL-TIME UPDATES

Intuitive navigation and real-time updates improve scheduling efficiency and team communication.

Demand

USER NEEDS

SIMPLIFIED SCHEDULING

Tools should minimize delays and administrative tasks to ensure high-quality patient care.

ENHANCED COMMUNICATION

Real-time updates are vital for better coordination and reducing miscommunication.

MODERNIZED INTERFACES

Intuitive and flexible design is essential to improve usability and reduce frustration.

EFFICIENT TIME MANAGEMENT

Platforms must help users prioritize tasks and manage time effectively.

Persona

GOALS

Spend less time on administrative tasks to focus more on patient care.
Easily track work hours and manage HR-related tasks without switching between systems.

MOTIVATIONS

Desire for a system that helps her “work smarter, not harder.”
A focus on what truly matters: providing excellent patient care.
Streamlining processes to reduce unnecessary steps and frustration.

FRUSTRATIONS

Difficulty navigating and switching between multiple platforms and systems.
Too many steps required to access or update critical information and data.

TARGET AUDIENCE

Healthcare and Developmental Services professionals

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Journey Mapping

USER DAY-IN-THE-LIFE

  • Logs in to check schedule/tasks.

  • Struggles with redundant workflows.

  • Updates patient records; tracks time.

  • Faces interruptions during core tasks.

  • Ends day frustrated by app complexity.

USER CHALLENGES

  • Setup process is lengthy/confusing.

  • Core tasks have too many steps.

  • Navigation feels unintuitive/slow.

  • Overwhelmed during high-pressure tasks.

  • Struggles with efficiency retention.

MOMENTS OF OPPORTUNITY

  • Simplify app onboarding process.

  • Streamline workflows; reduce friction.

  • Improve navigation for key features.

  • Add personalized task prioritization.

  • Provide feedback for user retention.

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Research to Design

OVERVIEW

Our research revealed several usability challenges and opportunities to improve navigation, clarity, and overall user efficiency. Insights from user interviews and usability testing informed key design changes that streamlined workflows, reduced navigation complexity, and enhanced visual communication.

INSIGHT

  • Users struggled with fragmented navigation, which required excessive clicks to access essential features.

  • Labels on critical features were unclear, causing user confusion during task execution.

  • Users faced difficulty distinguishing primary actions on busy screens.

  • Navigation inefficiencies created bottlenecks for task completion.

  • Users desired a more modern and cohesive visual experience.

FEATURE

  • Consolidated menu categories to reduce clicks and simplify navigation flow, leading to faster access.

  • Renamed labels for clarity and aligned terminology with user expectations, ensuring intuitive use.

  • Added visual cues, such as bold buttons and consistent color styles, to highlight key actions.

  • Redesigned menu architecture to streamline access and improve navigation efficiency.

  • Applied consistent typography and color styles across all screens, ensuring aesthetic and functional cohesion.

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Design Studio

OVERVIEW

The Design Studio process for the GoEasyCare mobile app was instrumental in shaping a user-centered and accessible solution. By combining cross-functional collaboration and iterative design, the team addressed key pain points such as timecard usability, scheduling, and workflow optimization.

DESIGN STUDIO WORKSHOP

IDEATION AT ITS CORE

Early brainstorming sessions produced a variety of rough sketches for core app screens. These sketches prioritized simplicity and addressed key user pain points, such as: Home Dashboard, Schedule Management, & Timecard Entry

PURPOSE

Generate and refine creative ideas quickly to address specific design challenges.

PROCESS

Address usability & accessibility.
Adhere to Material 3 principles.
Conducted individual & group sketching.
Shared designs & integrated feedback.
Evolved ideas through multiple iterations.

VISUAL EVOLUTION

DEFINITION

A collaborative workshop leveraging brainstorming, sketching, and critique to develop user-centered design solutions.

STRUCTURE THE SOLUTIONS

Mid-fidelity wireframes brought structure to the sketches by focusing on functionality and usability without the distraction of color or typography.

BRINGING THE BRAND TO LIFE

High-fidelity mockups integrated GoEasyCare’s branding and accessibility standards, ensuring a visually appealing and functional experience.

Pexels Photo by Lisa Fotios

User Testing 1st Round

OVERVIEW

Our first round of usability testing we focused on evaluating the clarity and effectiveness of the language used in the critical features as well as the concept of Time Banking.

TAKEAWAYS

  • Users navigated to #Schedule to find shift swapping

  • Users did not understand the concept of time banking

  • Users assumed “Parking Lot” was referring to a physical parking lot of a property

RECOMMENDATIONS

  • Change the labels/names of critical features

  • Consolidate pages to reduce amount of pages users navigate through

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Design Iterations

OVERVIEW

The design iteration process for GoEasyCare was focused on refining the platform’s functionality and usability through continuous feedback and testing. This section highlights the progression from low-fidelity wireframes to high-fidelity prototypes, showcasing how user insights and collaborative problem-solving informed every stage of the design journey.

EARLY SKETCHES

Initial wireframes focused on structuring core workflows, such as timecard management and scheduling, while identifying potential pain points.

MID-FIDELITY DESIGNS

Added interactivity and refined layout for better usability, incorporating Material 3 guidelines and accessibility considerations.

HIGH-FIDELITY DESIGNS

Polished designs integrated GoEasyCare’s brand identity and tested features, ensuring consistency across mobile platforms.

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User Testing Round 2

OVERVIEW

Our second round of usability testing focused on evaluating the implementation of design changes informed by insights from the first round. Key updates included consolidating the #Parking Lot into the #Schedule for improved navigation and incorporating visual cues into the #Time Card to better guide users through the interface. This testing aimed to validate these adjustments and ensure they enhanced the overall user experience

RECOMMENDATIONS

  • Consolidating critical features significantly decreased time on task

  • Testing validated our theory that visual cues would lower time on task even with the unfamiliarity of the concept.

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Design System

OVERVIEW

To ensure inclusivity and usability for all users, the design system was rigorously tested against accessibility standards such as the Web Content Accessibility Guidelines (WCAG). Key aspects like color contrast, typography legibility, and interactive elements were evaluated to meet AA-level compliance.

ACCESSIBILITY HIGHLIGHTS

Color Contrast: The primary and secondary color palette meets WCAG 2.1 contrast ratio requirements.

Typography: Font sizes and weights adhere to accessibility guidelines, ensuring legibility on small and large devices.

Interactive Elements: Button sizes, spacing, and touch targets are designed for ease of use.

Interactive Elements: Button sizes, spacing, and touch targets are designed for ease of use, especially for individuals with motor challenges.

SCORE

The design system achieved a 97% accessibility score

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Prototype Design

OVERVIEW

This prototype represent the current design iteration, showcasing the critical features and interactions of the app. The prototype serves as a tool for gathering feedback, validating usability, and refining the overall design before development.

DASHBOARD

Shift Overview
Actionable Quick Links
Pay Period Countdown

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SCHEDULE

Interactive Calendar
Location Filter
Shift Details

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CLOCK IN/OUT

Real-Time Tracking
Break Manager
Action Buttons

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TIME CARD

Daily Breakdown
Pay Period Navigation
Editable Entries

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Recommendations

OVERVIEW

Our research uncovered opportunities to strengthen GoEasyCare’s platform by addressing evolving user needs and enhancing the overall experience. While the current prototype is functional and user-centered, further testing and refinement are essential to ensure alignment with real-world applications and user expectations.


Expanding features, such as animations and advanced interactions, presents an opportunity to elevate the platform and align with GoEasyCare’s vision for seamless workforce management.

TAKEAWAYS

PERSONAL CALENDAR INTEGRATIONS

Simplify scheduling by syncing with external calendars.

STREAMLINED MESSAGING

Improve communication between users within the platform.

BUILT-IN TRANSLATION

Enable multilingual support to accommodate diverse user groups.

RECOMMENDATIONS FOR NEXT STEPS

Conducting additional usability testing with a larger and more diverse user base to validate feature effectiveness.

Exploring implementation strategies for new features, ensuring scalability and alignment with GoEasyCare’s business goals.

Iterating on designs based on test insights to refine interactions and animations.

Pexels Photo by Akil  Mazumder
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