Case Study:
GoEasyCare
Background
GoEasyCare is a workforce management platform designed for healthcare facilities and developmental support services, offering solutions like automated scheduling, HR functionalities, and compliance tracking.
It empowers organizations to streamline operations, improve patient outcomes, and enhance employee satisfaction through advanced technology.
Project Structure
Design Team: Comprised of 3 Team Members
My Role: UX/UI Generalist
Duration: Three Weeks
Project Status: Completed
Target User: Healthcare & Developmental Services professionals
Scope of Work
CHALLENGE
GoEasyCare’s mobile platform faced three critical challenges:
Accessibility: Ensuring the app empowers users of all abilities to interact with confidence and effectiveness.
Usability: Simplifying the app’s interface to reduce the learning curve, enable smooth navigation, and support task completion with minimal effort.
Opportunity: Identifying and integrating new features to meet the evolving needs of healthcare professionals and enhance their overall experience.
HYPOTHESIS
Healthcare and Developmental Services professionals often struggle with managing multiple software tools, leading to inefficiencies and reduced focus on patient care. By creating a unified, user-friendly system that automates and streamlines tasks, GoEasyCare can empower professionals to save time, optimize workflows, and enhance the overall quality of their work-life balance.
HOW MIGHT WE...
Reduce time spent on tasks by creating an all-in-one workspace that minimizes clicks and streamlines workflows?
Integrate personalization features and tools to support work-life balance and proactively address burnout for users?
Design an intuitive and user-friendly system that simplifies complex information and supports professionals with varying levels of technical expertise?
Framework
UX FRAMEWORK
Our versatile research approach validated our initial assumptions about the healthcare and developmental services industry. Utilizing a set of methods including a feature inventory of competitors, heuristic evaluations, user interviews, and usability testing. We gathered comprehensive insights that speak to the problem space and user needs.
Feature Inventory: Benchmark GoEasyCare’s functionalities against industry standards and uncover opportunities for differentiation and improvement.
Heuristic Evaluation: Systematically identify usability issues by assessing against established design principles.
User Interviews: Gain deep, qualitative insights into the experiences, pain points, and needs of healthcare professionals, ensuring design solutions were directly informed.
Usability Testing: Observe how real users interact with the app, validate the effectiveness of our design solutions, and ensure the interface meets practical and user-friendly needs.
Research
OVERVIEW
Our research focused on understanding user needs to create intuitive and seamless interactions that reduce friction throughout the experience. By prioritizing user delight and ensuring consistency across platforms, the goal was to design a unified system that empowers users and enhances usability. These principles guided every step of our methodology to deliver a cohesive and efficient solution.
COMPETITIVE ANALYSIS
Evaluate the strengths and weaknesses of similar products in the market to identify industry best practices, uncover gaps, and position GoEasyCare as a differentiated and user-focused solution.
FEATURE INVENTORY
Benchmark GoEasyCare’s functionalities against industry standards and uncover opportunities for differentiation and improvement.
USER INTERVIEWS
Gain deep, qualitative insights into the experiences, pain points, and needs of healthcare professionals, ensuring design solutions were directly informed.
Methodology
OVERVIEW
The methodology applied a structured approach to transform research insights into actionable design strategies. Through techniques like affinity mapping, heuristic evaluations, and usability testing, the process emphasized iterative refinement and alignment with user needs. Each method ensured the design adhered to best practices, industry standards, and the goals of accessibility and efficiency.
AFFINITY MAPPING
Organize and synthesize qualitative research insights by grouping related themes and patterns, enabling a clear understanding of user pain points, priorities, and opportunities for impactful design solutions.
HEURISTIC EVALUATION
Systematically identify usability issues by assessing against established design principles.
USABILITY TESTING
Observe how real users interact with the app, validate the effectiveness of our design solutions, and ensure the interface meets practical and user-friendly needs.
Analysis
KEY FINDINGS
Workflow Inefficiencies: Professionals struggle with redundant tasks and excessive clicks, impacting productivity.
Usability Challenges: Complex navigation and a lack of intuitiveness hinder task completion.
Unmet Needs: Users want a centralized system that consolidates data and improves accessibility.
INSIGHTS
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Consolidating multiple tools into a single platform can save professionals significant time.
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Simplifying navigation and reducing the number of clicks will address user frustrations.
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Personalization can help tailor the app experience to diverse roles and user backgrounds.
OPPORTUNITIES
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Redesign workflows to optimize task completion time.
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Enhance the user interface for better intuitiveness and accessibility.
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Develop features that promote work-life balance and reduce burnout.
Heuristics
OVERVIEW
We evaluated the usability of the user interface based on established principles. An audit of the existing platform to make sure it meets best practices, based on the Abby Method of Heuristics.
We evaluated the following features: Dashboard, bottom navigation bar, schedule, schedule information, notifications, time banks, parking lot, and profile.
TAKEAWAYS
There are too many screens to click through to complete a task successfully.
Some labels and icons can be confusing.
Familiarity and visuals can address communication problem areas.
Need more error prevention.
Feature Inventory
OVERVIEW
Feature Inventory was chosen to analyze our competitors given by GEC. This method allowed us to see the gaps in the product’s feature sets versus what the current market has to offer.
TOP COMPETITORS
We chose to focus on the 3 top competitors and for features evaluation, which included: Agendrix, Dayforce and UKG, in addition to healthcare, serve a wide range of industries.
RECOMMENDATIONS
We recommend that GEC offer these features in order to create opportunities to take its product global.
User Interviews
OVERVIEW
We conducted five user interviews with healthcare workers to gather qualitative insights about their needs, behaviors, and frustrations. The conversations focused on day-to-day tasks like tracking work hours, managing schedules, and prioritizing patient care. Our goal was to uncover pain points and opportunities to reduce stress in high-pressure environments.
KEY INSIGHTS
FRAGMENTED TOOLS
Healthcare workers rely on manual scheduling and multiple tools, leading to inefficiencies and conflicts.
INTEGRATION NEEDS
Platforms need features like time tracking integration to support better coordination and work-life balance.
OUTDATED INTERFACES
Current systems are inflexible and frustrating, increasing administrative burdens for caregivers.
REAL-TIME UPDATES
Intuitive navigation and real-time updates improve scheduling efficiency and team communication.
USER NEEDS
SIMPLIFIED SCHEDULING
Tools should minimize delays and administrative tasks to ensure high-quality patient care.
ENHANCED COMMUNICATION
Real-time updates are vital for better coordination and reducing miscommunication.
MODERNIZED INTERFACES
Intuitive and flexible design is essential to improve usability and reduce frustration.
EFFICIENT TIME MANAGEMENT
Platforms must help users prioritize tasks and manage time effectively.
Persona
GOALS
Spend less time on administrative tasks to focus more on patient care.
Easily track work hours and manage HR-related tasks without switching between systems.
MOTIVATIONS
Desire for a system that helps her “work smarter, not harder.”
A focus on what truly matters: providing excellent patient care.
Streamlining processes to reduce unnecessary steps and frustration.
FRUSTRATIONS
Difficulty navigating and switching between multiple platforms and systems.
Too many steps required to access or update critical information and data.
TARGET AUDIENCE
Healthcare and Developmental Services professionals
Journey Mapping
USER DAY-IN-THE-LIFE
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Logs in to check schedule/tasks.
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Struggles with redundant workflows.
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Updates patient records; tracks time.
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Faces interruptions during core tasks.
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Ends day frustrated by app complexity.
USER CHALLENGES
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Setup process is lengthy/confusing.
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Core tasks have too many steps.
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Navigation feels unintuitive/slow.
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Overwhelmed during high-pressure tasks.
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Struggles with efficiency retention.
MOMENTS OF OPPORTUNITY
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Simplify app onboarding process.
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Streamline workflows; reduce friction.
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Improve navigation for key features.
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Add personalized task prioritization.
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Provide feedback for user retention.
Research to Design
OVERVIEW
Our research revealed several usability challenges and opportunities to improve navigation, clarity, and overall user efficiency. Insights from user interviews and usability testing informed key design changes that streamlined workflows, reduced navigation complexity, and enhanced visual communication.
INSIGHT
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Users struggled with fragmented navigation, which required excessive clicks to access essential features.
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Labels on critical features were unclear, causing user confusion during task execution.
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Users faced difficulty distinguishing primary actions on busy screens.
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Navigation inefficiencies created bottlenecks for task completion.
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Users desired a more modern and cohesive visual experience.
FEATURE
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Consolidated menu categories to reduce clicks and simplify navigation flow, leading to faster access.
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Renamed labels for clarity and aligned terminology with user expectations, ensuring intuitive use.
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Added visual cues, such as bold buttons and consistent color styles, to highlight key actions.
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Redesigned menu architecture to streamline access and improve navigation efficiency.
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Applied consistent typography and color styles across all screens, ensuring aesthetic and functional cohesion.
Design Studio
OVERVIEW
The Design Studio process for the GoEasyCare mobile app was instrumental in shaping a user-centered and accessible solution. By combining cross-functional collaboration and iterative design, the team addressed key pain points such as timecard usability, scheduling, and workflow optimization.
DESIGN STUDIO WORKSHOP
IDEATION AT ITS CORE
Early brainstorming sessions produced a variety of rough sketches for core app screens. These sketches prioritized simplicity and addressed key user pain points, such as: Home Dashboard, Schedule Management, & Timecard Entry
PURPOSE
Generate and refine creative ideas quickly to address specific design challenges.
PROCESS
Address usability & accessibility.
Adhere to Material 3 principles.
Conducted individual & group sketching.
Shared designs & integrated feedback.
Evolved ideas through multiple iterations.
VISUAL EVOLUTION
DEFINITION
A collaborative workshop leveraging brainstorming, sketching, and critique to develop user-centered design solutions.
STRUCTURE THE SOLUTIONS
Mid-fidelity wireframes brought structure to the sketches by focusing on functionality and usability without the distraction of color or typography.
BRINGING THE BRAND TO LIFE
High-fidelity mockups integrated GoEasyCare’s branding and accessibility standards, ensuring a visually appealing and functional experience.
User Testing 1st Round
OVERVIEW
Our first round of usability testing we focused on evaluating the clarity and effectiveness of the language used in the critical features as well as the concept of Time Banking.
TAKEAWAYS
Users navigated to #Schedule to find shift swapping
Users did not understand the concept of time banking
Users assumed “Parking Lot” was referring to a physical parking lot of a property
RECOMMENDATIONS
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Change the labels/names of critical features
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Consolidate pages to reduce amount of pages users navigate through
Design Iterations
OVERVIEW
The design iteration process for GoEasyCare was focused on refining the platform’s functionality and usability through continuous feedback and testing. This section highlights the progression from low-fidelity wireframes to high-fidelity prototypes, showcasing how user insights and collaborative problem-solving informed every stage of the design journey.
EARLY SKETCHES
Initial wireframes focused on structuring core workflows, such as timecard management and scheduling, while identifying potential pain points.
MID-FIDELITY DESIGNS
Added interactivity and refined layout for better usability, incorporating Material 3 guidelines and accessibility considerations.
HIGH-FIDELITY DESIGNS
Polished designs integrated GoEasyCare’s brand identity and tested features, ensuring consistency across mobile platforms.
User Testing Round 2
OVERVIEW
Our second round of usability testing focused on evaluating the implementation of design changes informed by insights from the first round. Key updates included consolidating the #Parking Lot into the #Schedule for improved navigation and incorporating visual cues into the #Time Card to better guide users through the interface. This testing aimed to validate these adjustments and ensure they enhanced the overall user experience
RECOMMENDATIONS
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Consolidating critical features significantly decreased time on task
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Testing validated our theory that visual cues would lower time on task even with the unfamiliarity of the concept.
Design System
OVERVIEW
To ensure inclusivity and usability for all users, the design system was rigorously tested against accessibility standards such as the Web Content Accessibility Guidelines (WCAG). Key aspects like color contrast, typography legibility, and interactive elements were evaluated to meet AA-level compliance.
ACCESSIBILITY HIGHLIGHTS
Color Contrast: The primary and secondary color palette meets WCAG 2.1 contrast ratio requirements.
Typography: Font sizes and weights adhere to accessibility guidelines, ensuring legibility on small and large devices.
Interactive Elements: Button sizes, spacing, and touch targets are designed for ease of use.
Interactive Elements: Button sizes, spacing, and touch targets are designed for ease of use, especially for individuals with motor challenges.
SCORE
The design system achieved a 97% accessibility score
Prototype Design
OVERVIEW
This prototype represent the current design iteration, showcasing the critical features and interactions of the app. The prototype serves as a tool for gathering feedback, validating usability, and refining the overall design before development.
DASHBOARD
Shift Overview
Actionable Quick Links
Pay Period Countdown
SCHEDULE
Interactive Calendar
Location Filter
Shift Details
CLOCK IN/OUT
Real-Time Tracking
Break Manager
Action Buttons
TIME CARD
Daily Breakdown
Pay Period Navigation
Editable Entries
Recommendations
OVERVIEW
Our research uncovered opportunities to strengthen GoEasyCare’s platform by addressing evolving user needs and enhancing the overall experience. While the current prototype is functional and user-centered, further testing and refinement are essential to ensure alignment with real-world applications and user expectations.
Expanding features, such as animations and advanced interactions, presents an opportunity to elevate the platform and align with GoEasyCare’s vision for seamless workforce management.
TAKEAWAYS
PERSONAL CALENDAR INTEGRATIONS
Simplify scheduling by syncing with external calendars.
STREAMLINED MESSAGING
Improve communication between users within the platform.
BUILT-IN TRANSLATION
Enable multilingual support to accommodate diverse user groups.
RECOMMENDATIONS FOR NEXT STEPS
Conducting additional usability testing with a larger and more diverse user base to validate feature effectiveness.
Exploring implementation strategies for new features, ensuring scalability and alignment with GoEasyCare’s business goals.
Iterating on designs based on test insights to refine interactions and animations.
