My work is a blend of logical decision-maker and a creative-dreamer.

I'm a designer, digital strategist, and all-around creative problem solver. I turn ideas into intuitive experiences, blending research, strategy, and a touch of why-hasn’t-this-been-done-before magic.

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My career has been a blend of marketing, business strategy, and brand storytelling—which basically means I’ve spent years figuring out what makes people click, both literally and metaphorically. Whether it’s designing seamless digital experiences, revamping e-commerce flows, or optimizing event engagement, I thrive on making things that just work.