Get to Know Me
I’m a designer, strategist, and lifelong problem-solver who loves finding creative ways to make everyday experiences easier and more enjoyable.
My journey has taken me through the worlds of marketing, events, and product design, but the common thread has always been people - how they connect, what they need, and how design can bridge the gap.
Outside of work, you’ll probably find me exploring new neighborhoods, taste-testing coffee shops, or catching a film festival screening.
My Background
My career has spanned design, marketing, and business development - from leading national campaigns and brand activations in the beverage industry to redesigning apps and websites with a focus on usability and accessibility.
I’m a UX/UI Design graduate from General Assembly with additional studies in Political Science and Computer Science, which gives me a unique lens for connecting strategy, systems, and storytelling.
My work combines creativity with analytical thinking, helping brands and organizations grow while keeping the human experience at the center.
Design & Marketing Strategy
I specialize in creating integrated strategies that combine user experience design, branding, and digital marketing. My approach aligns design solutions with business goals, ensuring every project drives measurable impact.
User Experience & Research
Skilled in UX research, usability testing, and user journey mapping to uncover insights that guide design decisions. I translate findings into intuitive, human-centered interfaces that elevate customer satisfaction.
Branding & Creative Direction
Experienced in shaping brand identity systems, from logos and visual guidelines to messaging frameworks. My work balances creativity and consistency, ensuring strong recognition across platforms.
Events & Business Development
Led the design and execution of national-level events and community programs, with a focus on building relationships, driving engagement, and fostering long-term growth opportunities.
Product Launches & Start-Ups
Hands-on experience bringing products from concept to market—whether through rapid prototyping, MVP launches, or go-to-market strategies. Comfortable in fast-paced start-up environments where agility and innovation matter.
Marketing & Sales Enablement
Developed collateral, campaigns, and digital content that supports sales teams and drives pipeline growth. Adept at creating assets that connect storytelling with measurable business outcomes.
Graphic & Visual Design
Proficient in creating marketing collateral, digital campaigns, and visual content that enhances storytelling. Skilled at balancing aesthetics with usability for both print and digital mediums.
Learn More
I believe the best work comes from listening, adapting, and leading with humility. These stories highlight the experiences that shaped my perspective and continue to influence how I build, design, and collaborate.
Entrepreneurial Spirit
In 2013, I launched my first business, Homage Street Food, a Chicago-based food truck and catering venture. From navigating city regulations to securing funding through an SBA loan, I built the business from the ground up.
Seeing the project through from concept to launch remains one of my proudest milestones, teaching me resilience, resourcefulness, and the ability to execute under pressure.
Global Perspective
In 2018, I co-founded a boutique sales and marketing agency in Los Angeles, helping European alcohol brands enter the U.S. market. I became an expert in federal and state compliance, importation laws, and B2B relationship-building.
The success of this work led to high-profile recognition - including being invited to consult for the UK government on export trade to the U.S. These experiences honed my skills in strategy, negotiation, and guiding clients through complex challenges.
Resilience & Leadership
In early 2020, I was recruited by a client in Spain to manage their U.S. operations across 26 states. Just as I began, COVID-19 reshaped the industry overnight.
My proudest achievement during this time was leading the U.S. market to become a global benchmark for the brand - not by brute force, but through adaptability, patience, and compassion. The experience underscored a core belief of mine: success comes from humility, teamwork, and finding clarity even in the fog.
